Should you Choose Tear-Away Tags or Tagless Shirts?

Clothing options for retailers and screen-printing businesses are chock full of choices. No longer limited in fabric blends, colors, styles, stitching or tags. Tagless shirts are available across a wide spectrum of choices for clothing retailers. Tearaway tags are now also a choice in most shirt styles including short sleeves and long sleeves.

How Tagless Shirts Began

Traditional shirts had sewn in labels which, if not removed carefully, could damage the neckline material. All clothing retailers remember the ad campaign by the major t-shirt maker Hanes using  Michael Jordan to highlight their tagless undershirts. Manufacturers didn’t sacrifice brand placement by going tagless, they changed their method. Instead of a sewn-in tag, a heat-sealed imprint of their brand was placed in each garment. This brand innovation was effective for them as they touted the comfort of wearing a shirt without a tag scratching at your neck. This soon picked up and mimicked throughout the industry other manufacturers began to replace the shirt tag with a heat imprinted logo inside of the garment.

Others took it to the next step and imprinted their logo and brand on the outside of the shirt creating a walking ad out of all who wore their clothing. Before the advent of the tagless and tear away tags on t-shirts, screen printers and decorative clothing retailers who wanted to remove tags had a time-consuming task of unstitching the tag, it was the only way to remove a brand name. Today, tear-away tags make that process quick and easy. The tear-away tag is important for screen printing clothing retail companies who want to imprint their logo on the finished product.

Tagless Shirts Pros and Cons for the Screen-Printing Professional

Tagless shirts are now available in most styles, fabrics, and colors which eliminates the extra labor involved in tearing away tags. However, it poses a problem in personalization and branding for screen-printing professionals. Tagless shirts are branded by the manufacturer with a heat-sealed label that is not easily or cost-effectively removed. Clothing retailers who want to display their brand in a tagless shirt could opt to put a second heat-sealed logo or brand below the manufacturer label.

Tagless shirts are now available in most styles, fabrics, and colors which eliminates the extra labor involved in tearing away tags. However, it poses a problem in personalization and branding for screen-printing professionals. Tagless shirts are branded by the manufacturer with a heat-sealed label that is not easily or cost-effectively removed. Clothing retailers who want to display their brand in a tagless shirt could opt to put a second heat-sealed logo or brand below the manufacturer label.

The problem with personalized branding of a tagless shirt is both logistics and aesthetics. Adjusting each shirt for a proper imprint below the heat-sealed logo of the manufacturer may be not only impractical, but it could also be impossible for most screen printing and heat-sealing equipment. The second problem is a finished product that has multiple logos imprinted inside the garment.

Tagless shirts are beneficial for screen printers and clothing retailers if adding a personalized label is not in the plans. For clothing retailers who wish to relabel or rebrand a short or long sleeve shirt, the tear-away tag may be a better option both logistically and aesthetically.

Tear-Away Tags offer Retailers More Options

Tearaway tags are made with a paper-like material that is perforated for easy removal without damaging the garment material. This removes the annoying tag for the end customer while allowing the retailer’s logo or brand discreetly inside each garment.

Clothing retailers who wish to take advantage of the branding platform each garment offers them are better served by apparel with tear-away tags. The tear-away tag requires little labor to neatly remove along its perforation. This allows screen printers and retailers space for a heat-sealed logo or brand that will be seen by the end customer.

Tear-away tags are now stocked by most clothing wholesalers including Bulk Apparel. Available across a wide variety of styles, colors, and garments, tear-away tags offer a better solution than tagless apparel for industry professionals. The tear-away tag offers the same comfort that a tagless garment provides the wearer while presenting branding opportunities to clothing retailers.